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Welcome to my blog where I simply muse on things that interest me. Enjoy!

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December 3, 2015

A friend recently asked me to post this "white paper" I had written a few years ago on the benefits of storytelling. It was published in the 2010 International PRSA Conference periodical, where I also did a poster presentation. I also presented this at the Ferris State University College of Business Colloquium in February 2011. Enjoy!

 

 

Story: A Powerful Tool of Influence

by Patrick Bishop

 

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December 3, 2015

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